Globe Telecom has announced on Wednesday, Oct. 23, the appointment of Carl Raymond R. Cruz as its deputy chief executive officer, effective Jan. 1, 2025.
In a disclosure to the Philippine Stock Exchange, the Ayala-controlled telecommunications firm said Cruz has also been nominated for a seat on the company’s board of directors, with the election to take place at the 2025 annual stockholders’ meeting.
He is expected to assume the roles of president and CEO at the board’s organizational meeting following next year’s stockholders meeting.
This development was first reported by Bilyonaryo.com on Tuesday, Oct. 22.
Globe said Cruz, 54, brings over 30 years of leadership experience in the fast-moving consumer goods sector, specializing in general management and marketing.
Currently, he serves as CEO and managing director of Airtel Nigeria, one of the largest telecom operations in Africa.
Prior to Airtel, he held key leadership roles at Unilever, including managing director for West Africa and CEO of Unilever Nigeria, overseeing operations in Nigeria, Ghana, and francophone Africa.
Throughout his career, Cruz has been recognized for driving growth and transformation in emerging markets, with extensive experience across the Philippines, India, Thailand, Sri Lanka, and West Africa. He holds a Bachelor of Science degree in Marketing Management from De La Salle University.
Cruz will report to Globe president and CEO Ernest Cu, who will continue in his current role until the 2025 stockholders’ meeting.
After stepping down as CEO, Cu will remain actively involved with the company, retaining the chairmanship of 917Ventures and Globe Fintech Innovations which owns electronic wallet operator GCash.